I’m Tess — a strategist & experience designer obsessed with the real, complex people behind every product (never just “users”). Over a decade I’ve led design teams big & small, taught 10,000+ women & girls across Canada ♥︎ to code, and art-directed a product that won the UNESCO Prize for Literacy. These days I’m deep in app design & UI/UX for complex systemsthe fun kind. In the past year alone, my work helped startups raise $9M+so far. I leave nothing up to interpretation — every decision backed by research & measurable outcomes.